It is preferable to address a cover letter to a specific party when applying for a job. Before sending an anonymous cover letter, attempt to find the name and job title of the hiring manager or human resources personnel member who is reviewing applications. If you are replying to a blind ad or cannot obtain information on the hiring manager, it is important to address your letter in a way that is respectful and accurate.
Use gender-neutral terms. Do not address to "Dear Sir," says a job adviser for Quintessential Careers. Instead, use "Dear Sir or Madam" or "Dear Madam or Sir," if you choose to use gendered terms in your cover letter.
Avoid vague salutations. According to Boise State University's career centre, salutations such as "To Whom It May Concern" are considered generic and impersonal and should only be used if you cannot ascertain more specific information on the person who will be reviewing your application.
Address your letter to a specific job title. If you know the title of the individuals to whom you are directing your resume and cover letter, use their title in lieu of a more generic salutation. For example, you may say "Dear Hiring Manager" or "Dear Human Resources Director."
Follow all directions listed in the job advertisement. If you are replying to an ad, follow the submission details that it lists exactly as stated. Addressing your application packet wrong or violating the employer's wishes with regard to phone calls, e-mails and workplace drop-ins can jeopardise your chances of getting the job.