How to Apply Makeup for Women Over 40

Updated February 21, 2017

Around the age of 40, women experience significant changes in the skin on their faces and necks. The natural ageing process becomes more noticeable in some areas of the face. Gentle creases began to appear around the eyes and mouth, and skin folds at the cheeks begin to sag a little as skin loses its ability to retain the moisture that keeps everything plumped up. Mature women can't just toss on some colour and go: they need to apply make-up differently. If you are 40 and over, here are some tips that will help you look younger when applying make-up.

Wash your face and neck with a creamy cleanser. Apply the cleanser in a circular motion, starting at the forehead and working down, avoiding the eye area. Rinse with warm water, and pat your skin dry with a clean towel.

Apply moisturiser to your face and neck. Using a moisturiser with SPF will slow down age-related wrinkling and spotting caused by the sun. On your neck area, smooth the lotion in using an upward movement. Don't pull down on your neck skin, as it has very little elasticity.

Apply eye cream using the tip of your middle finger. Use this finger because you will pull less on your skin. Rub the eye cream into the skin surrounding the eyes starting above the eyebrow, then down the outer circumference of each eye, underneath the lashes and finally connecting the application in the inner eye area.

Using a circular motion, sweep mineral powder over your face using the kabuki brush. The flat bristles of the brush put the make-up on top of your skin. Mineral powder does not settle in small wrinkles and crow's feet like liquid foundation will. A second application can help cover discolouring or age spots.

Use a pink blush to give you some youthful colour. Sweep a blush brush on the powder and apply it to your face. Always sweep from the back of the cheekbone forward. This enhances your face naturally rather than globbing the powder onto the apples of your cheeks.

Using a shadow brush, apply the light coloured eye shadow over both eye lids. Then apply eyeliner only on the upper lids, to give your eyes a more wide-open look. After curling your upper lashes, apply mascara to both the upper and lower lashes.

Apply a pink lipstick to add more youthful colour to your face. The lighter shade will help make any lines around your mouth less noticeable. Using a nude or matching pink lip liner first will help keep the colour from feathering into any lines around your mouth.

Use highlighting powder to turn back the clock, by brushing it lightly around your eyes and mouth. The shimmery highlighter is a wonderful tool to use for making skin look younger.


Using heavy or very dark eyeliners will make lines around your eyes and any sagging skin on your eyelids more noticeable.

Things You'll Need

  • Creamy cleanser
  • Moisturiser with SPF
  • Plumping eye creams
  • Mineral powder foundation
  • Kabuki brush
  • Blush brush
  • Pink blush
  • Pink lipstick
  • Nude or matching pink lip liner
  • Coloured eyeliner
  • Light eye shadow
  • Eye shadow brush
  • Eyelash curler
  • Mascara
  • Highlighting powder
  • Powder brush
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About the Author

As a former senior sales director with Mary Kay and the co-owner of a renovation company, Monica Patrick has firsthand knowledge of small business operations. Besides start ups, she has extensive skills in recruiting, selling, leadership, makeup artistry and skin care.