How to Apply '70s Retro Style Makeup

Written by jennifer marlowe
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Make-up trends of the 1970s emphasised a healthy, natural face with lots of mascara. Imagine beauty icons of the period, like Farrah Fawcett and Rachel Welch, to get an idea of how women aspired to look. The make-up of the 1970s is simple to achieve and transcends easily to today's styles.

Skill level:

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Things you need

  • Facial tanner (quick tanner)
  • Undereye concealer with white or off-white tints
  • Blush (brown, peach or apricot)
  • White or off-white eyeshadow
  • Matt, medium brown eyeshadow
  • Dark, metallic brown eyeshadow
  • Black eyeliner
  • Dark black mascara
  • 1 pair fake black eyelashes (optional)
  • Natural lip colour
  • Lip gloss
  • Heavy hairspray

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  1. 1

    Apply a quick facial tanner for an instant "day at the beach" look. Add undereye concealer and blend lightly. Spread the concealer in a half-circle under the entire eye for an authentic 1970s face.

  2. 2

    Apply blush on the cheek bones, and below, in a thick, diagonal stripe. Keep the blush somewhat dramatic without blending too much (think Lynda Carter). Warm browns, peaches and apricots were the choice colours for blush. These colours tend to highlight a tan complexion.

  3. 3

    Add the white/cream eyeshadow to the inside corner of the right eye. Lightly brush this shadow, in a sweeping motion, in the shape of the letter C. The bottom of the C will begin under the left, innermost corner of the right eye and sweep around to the left, on the inside of the nose's bridge. Continue the C motion to the area just above the eye's innermost left edge. Blend this shadow to prevent the look of raccoon eyes. Apply this same shadow under the entire brow by following the brow's shape. Repeat this step on the left eye.

  4. 4

    Brush the medium brown eyeshadow on the entire right eyelid (except the area covered in Step 3). Take the dark metallic brown shadow and apply to the eyelid's crease making it heavier on the outside edges of the eye. Put a little of the dark shadow above the crease, but just on the outer edge. Repeat with the left eye.

  5. 5

    Line the right eye with the black liner just above the upper eyelashes. Use the black liner under the lower lashes making a heavier line at the outside corner. Smudge the liner gently where it was applied. Complete the eye with two coats of black mascara and/or fake lashes. Repeat with the left eye.

  6. 6

    Use a natural lip colour to serve as a base for the gloss. Finish your 1970s look with lots of lip gloss. Give your hair a centre part with a flip on both sides followed by heavy hairspray. Head to the disco and dance the night away!

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