How to become a male underwear model

Updated April 17, 2017

Becoming a male underwear model requires a lot of dedication and hard physical work. Since underwear models need to have a high level of musculature, you need to tone your abs, thighs and glutes to compete for jobs with other aspiring models. You will also need to feel comfortable wearing different types of undergarments, which may include Brazilian-cut briefs and thongs. While underwear modelling is a tough career to break into, you can improve your chances by exercising daily, eating right and finding a good agent.

Develop a workout plan. Since male underwear models have highly-defined muscles, you will need to do both cardiovascular and muscle-building exercises. The modelling site recommends a four-day training split workout, where you lift weights for four days of the week and do cardiovascular and ab exercises the remaining three days. This workout focuses on areas of your body that underwear models need to tone: abdominals, quads, biceps, chest and back.

Eat healthy foods. Along with a rigorous workout regimen, a nutritious meal plan is necessary to help you achieve an underwear model's physique. Your diet should include balanced portions of whole grains, lean proteins, fruits and vegetables. You may also want to drink protein shakes after your workouts to boost muscle development. Additionally, try to eat five to six meals spaced throughout the day to keep from getting hungry.

Prepare your portfolio. Once you've developed your muscles, hire a photographer to take your head shots and create your comp card (a postcard-size card with your portfolio pictures and measurements). You will need these items when you go to castings or to find a modelling agent. For your photo shoot, bring different types of underwear to model (e.g., boxers, briefs). Also, make sure you take the pictures in a well-lit area, since proper lighting is essential to capture your muscle definition.

Apply to modelling agencies. By finding an agent, you can gain access to closed castings and book jobs that are unavailable to agented models without agents. Visit sites like and to find a directory of agents. Search for agencies that hire male models (some only hire women) and that handle print and commercial work. To apply to an agency, you typically need to send in a cover letter, head shot, comp card and resume.

Look for jobs on your own. While you wait to find an agent, you can look for underwear modelling jobs that take on models without agents. Target smaller underwear companies, like Wax Brand and N2N Bodywear, and find out if they have any upcoming castings or shows. Send your head shot and comp card to their casting employee.


If you cannot afford a professional photographer, find a photography student at a local university who is willing to take your pictures for free or for a small fee.


Do not sign with any modelling agent who charges upfront fees; these agencies make money by scamming clients into paying for their services.

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About the Author

A native of Washington, D.C., Caroline Tung Richmond has worked as a freelance writer since 2007. Her articles have appeared in both print and online publications such as the "Baltimore Sun," "Highlights" and She holds a Bachelor of Arts degree from Brigham Young University.