Selling your invention idea may seem like an overwhelming task, but with a few marketing basics, you can successfully get the word out about your idea and attract potential buyers. It's just important to protect your idea with a patent before spreading the word.
Build a product prototype before selling your invention. This will allow buyers to understand what the finished product will look like.
Patent your idea before approaching potential sellers. This will eliminate the chance of others stealing your idea. You can register your idea with the United States Patent and Trademark office (see Resources below). Request an application packet by calling 800-972-6382.
Consider securing an attorney if the patent process feels confusing. An attorney can handle all of the necessary paperwork to get your product registered.
Write a press release. Spreading the word about your product will attract potential buyers and create marketing buzz. Write a press release focusing on your invention's profile. Send the release to editors of local newspapers and trade publications.
Market your ideas to buyers. Contact prominent business people in your community about purchasing your invention idea. You can find out who these people are by reading your local business journal and attending chamber of commerce meetings to network.
- Talk about your idea to local business groups. Proactively spread the word about your invention idea by speaking at organisations such as the Rotary Club.
- Market your invention yourself. There are many companies that charge a fee to market your invention idea.