Starbucks Corporation has thousands of stores and kiosks all over the United States and Canada. The company is famous for not franchising its stores, but an entrepreneur that is determined to sell Starbucks coffee can still do so by getting a Starbucks licensed store. Such a store can be almost indistinguishable from a company-owned and operated Starbucks store.
- Skill level:
- Moderately Challenging
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Get some great retail space. You want a location in an airport, hospital, resort or university where there are a lot of potential Starbucks customers but no opportunity for Starbucks to open its own store.
Sell a product or service that would go well with Starbucks, if your retail space is large enough. This can range from groceries to books to ice cream. Remember that Starbucks is more than coffee--it's a coffee culture.
Contact Starbucks about opening a licensed store in your retail space. You can do this through the website or by contacting the company headquarters in Seattle, Washington.
Let Starbucks train you and your staff, provide you with their products, equipment and supplies, and help you set up your operation to be similar to a Starbucks company store.
Tips and warnings
- Arrange to accept the Starbucks card so loyal, frequent Starbucks customers can use their cards at your store.
- Some people are purists about Starbucks and won't patronize a licensed store. They believe that both the coffee and the service are inferior to company-owned stores
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