Vermicompost, worm castings created from organic materials, is popular for supplementing plants and improving soil quality. It is one of the richest and all-around best fertilisers available. In addition, unlike some other types of fertilisers, it can be shipped anywhere in the United States and it does not require refrigeration. Harvesting and selling vermicompost is a good way to either supplement your income or provide you with a full-time salary. Setting up your worm farm is only the beginning. There are several ways to turn your worms' "black gold" into cold, hard cash.
Establish your worm farm. You cannot easily sell your worm castings until you have a reliable method of getting them and can ensure that you will have a continuous supply for your customers.
Decide what type of sales you would like to do. Options include selling to the public, selling wholesale, selling in bulk for repackaging, and mail or Internet orders. You may decide to stick with one type of sales or do a combination.
Decide where to sell your vermicompost. Depending on what type of sales you're doing, these may include home improvement centres, nurseries, garden supply stores, farmer's markets, roadside stands or a website.
Contact your local county extension office. They are sure to have contact information for your local office of Master Gardeners as well as other organisations that would be interested in buying vermicompost.
Create a name and logo for your worm farm. Pick something that is catchy and memorable.
Print business cards and other marketing materials. As with any business, business cards are your most important marketing material. Carry them with you everywhere and hand them out frequently.
Package your vermicompost in approximately 2-, 5- and 4.54kg. bags for sales to the public and standard reselling. Package compost in 25-, 50- and 45.4kg. bags for wholesale and repackaging.
Attach your name and logo to every bag of vermicompost that leaves your farm. This is easy to do with pre-printed address labels or business cards and clear, wide postal tape. This will ensure that your customers know who to contact when it is time to reorder and helps to get your name out.
Get your name out there and find customers. Talk with potential buyers, hand out business cards, place ads in your local paper, and hang flyers or other advertisements. Be prepared to convince potential buyers why they need your vermicompost.
Leave business cards or flyers at local health food stores and organic food co-ops. The people who shop here are usually environmentally conscious and will recognise the value of your worm castings.
- Before posting any flyers or other marketing materials, make sure that it is legal to do so in your area.
- Always ask for permission to leave business cards or other materials.