Video transcription

DREW NOAH: So, one of the newest things in the iTunes store right now is movie rentals so I'll show you how that works. I get to it by going to 'Movies' and they're pretty much integrated together. You can see "Top Rentals' right here in this cover flow view and 'Top Rentals' over here on the right. And what happens is you go to a movie, you can see if it's available to rent, it will say, 'Rent Movie' and if it's available to rent or buy, it will say both 'Rent Movie' or 'Buy' and they give you the price. And the way rentals work are new releases are going to be $3.99. This is a new release so $3.99 and movies from--older movies from their library are going to be $2.99. There you see, $2.99. And just like other movies, you've got some other things on here, 'Related Movies', more about these actors, 'Plot Summary', credits and customer reviews and you can even view the trailer. So, it's pretty much set up just like the way that buying movies is set up. So, how renting a movie works is when you rent it, you have 30 days to watch it and once you hit 'Play', you have 24 hours to finish it or watch it as many times as you want and then after that, it's going to be automatically deleted. So, if you rent something, you can wait three weeks but then once you hit 'Play', you have 24 hours to finish it. And you can also watch these rentals on your computer and on your iPod just like if it were--if you had bought it but just remember, it's going to automatically delete it so that's how you rent movies in the iTunes store.