Marketing ideas for a company's 10th anniversary

Written by elizabeth smith
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Marketing ideas for a company's 10th anniversary
Use your company's 10th anniversary in your marketing strategies. (Lauren Burke/Photodisc/Getty Images)

When your company's 10th anniversary comes around, you can use it to inspire new marketing techniques and strategies. Plan events that will reward long-term customers, reach out to potential customers, and create interest in the community. As you hit 10 years of business, look for ways you can update the company's image to reflect its progress during the decade.

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Updated Website

For the 10th anniversary of your company, create a updated version of your website that will better reflect the ways your business has evolved during the years. Plan the launch to coincide with the anniversary, and send out e-mails to your client and vendor mailing lists to build anticipation and interest in the redesign. Develop a design that looks and feels like your business so that clients feel at home when visiting the site. Consider refining your logo to modernise it and better target the types of customers your business serves. If you have marketing materials, an anniversary is a good time to update them to reflect new service offerings and to match the aesthetic of your new website. Once the website is launched, send out another e-mail and publish posts to your profiles on social media websites.

Giveaways

Bring your customers and potential customers in on your anniversary celebrations with giveaways. Make T-shirts, notepads, pens or magnets, and print them with the name of your company and a line about celebrating 10 years of business; hand them out with purchases and have them available in your business's reception area. Take giveaway items to meetings, trade shows and public appearances. If you have the budget, provide a free product with a purchase, such as a free tool set if your business is a hardware store, or give away services, such as free brochure design if yours is a creative company. Brand all physical giveaways with your logo and company name to increase their marketing potential.

Open House

During 10 years of being in business, your offices and facilities have likely undergone changes. To celebrate the 10th anniversary, hold an open house and invite your customers and potential customers to visit your location. This is particularly useful if you have recently remodelled or if your customers don't have the chance to visit your offices often; the increased personal interaction can be an effective marketing technique. During the event, provide refreshments, play music, and have your best work on display to let potential customers know about the range of your business's capabilities. Make sure the facilities are clean and neat, and instruct staff to stay on message.

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