Packaging is not only functionally important, but it is also the first impression that the customer gets of your product. Adam Hendle from the popular TV show, I Am The Trend says, "... your package is an extension of your brand, but if you can't afford to do custom boxes/envelopes do something else creative!" Professional-looking, creative packaging can give a common T-shirt special appeal. Custom packaging in a variety of shapes and forms is gaining popularity by the day. There are several large and small enterprises that are devoted to custom packaging.
Keep it Professional
A professional-looking package is never wrong. It sends all the right signals about your product. You can add labels that match the design, or add to the designing and printing of the T-shirt. Adding buttons or stickers or brooches is another way of taking the design to a different level. Individually packed tees with special labelling that deliver words of wisdom about the manufacturing, a fact about the material used, or some other information about the product holds the customer's interest awhile longer. It also shows that you care to inform the customer. Adding a coupon code that the buyer can redeem for a discount, a raffle ticket or some other benefit is a way to lure the customer and make the shopping process enjoyable.
Custom Made Packages
Packaging can be custom-made to suit the design or print of your product or to add personality to the overall ensemble. Butchrd Apparel, Oddica and Johnny Cupcakes are some popular T-shirt brands that are known for their out-of-the-box packaging ideas. You can have a recycled paper bag custom designed with a thank you note printed on the top. The recycled paper bag shows your concern for the environment. If green and socially conscious are not part of your product's personality, try a catchy punchline on the packaging. It can thank the customer in a unique way or make him feel unique for buying your product. Also, try unusual packaging shapes like a yoghurt cup, milk carton, egg carton, banana keeper or a napkin holder.
Boxes and Shipping
If you get a lot of shipping orders then the packaging must be lightweight and manageable to keep the shipping costs low. Try clear bags of various colours or a paper packaging made to look like a courier company's postal envelope or box. Custom-made boxes are a good idea, too. Many online packaging stores carry gift boxes that you can get printed with your brand. Theme-centric shipping boxes or clear bags are clever, and popular themes are Halloween, goth, chocolates, perfumes and soda. Sod T-shirts is another brand with innovative theme-based packaging; their designs are mostly centred on food. Some online packaging stores are listed below in the resources section.
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