One of the first impressions a prospective client will get from you will be from your business cards. The design is key, especially for someone in the visual design industry, such as a wedding cake designer. A business card should be visually appealing, as you want to convey to the client that your cakes will be as well. A clean layout and visually appealing elements will help promote confidence in your business and abilities.
A logo should be standard and consistent on all of your business stationary, from business cards to letterhead to newsletters and websites. Design a logo that represents you and your business, keeping in mind what your service is to keep the logo in accordance with the specific business. For example, a skull and cross bones logo would be too gruesome and rugged for a wedding cake business. Incorporate a cake tier, icing bag or cupcake, for example. You could also simply use your name or initials in the logo, paying attention to colour and fonts used to develop a clean and visually appealing logo.
A short slogan that sums up your business or your professional mission will help customers who receive your business card become acquainted with you as a wedding cake professional. The slogan should be no longer than a short sentence, three to seven words roughly. You could position it as a runner on the bottom or sides of the business cards, or apply it under the logo. Consider catchy and memorable phrases that will leave clients with a good impression, such as "Remarkable cakes for a remarkable day." Choose a colour for the font and a font type that coordinates or complements the rest of the card. For example, using a script font, such as Monotype Corsiva, in a pink colour would complement a card with primarily black text in standard font.
Information and Layout
The overall purpose of a business card is to enable prospective clients to get in touch with you so be sure to include all pertinent information on the cards. This includes business name, your name and title, contact phone number, e-mail address, company address and website, if applicable. Just because you are including basic information doesn't mean it has to be plain. Dress up the text by choosing creative fonts or by adding accents. For example, dot each "i" with a small cherry or flower instead of a basic dot mark. Be careful not to cram in too much information and graphics onto the small business card, however. Just because there is space does not mean you have to fill it. White space (or empty space) makes the card look clean and easy to read. Ample room around text and imagery keeps the eye moving around the card and increases its visual appeal.
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