While a safety newsletter does not have to be dull and dreary, it is a serious topic that requires focus. It is important to write in a professional tone. Rather than offering readers your opinion, stick to the facts and support what you say with references. Challenge your readership to become more informed about safety issues and legislation by including a variety of articles and examples. Lighten the tone at the end with a crossword puzzle or an anecdote.
- Skill level:
- Moderately Challenging
Select a format. You can, for example, have a featured safely article on the front page of each edition. Topics include recent legislative changes or new industry regulations. Follow this lead article with other articles that highlight current safety issues, such as new protective clothing that is currently on the market.
Choose the design and layout. Decide if you are going to design your own safety newsletter format or if you will download a template. Either way, aim for a professional safety newsletter that your employees can learn from.
Write the safety newsletter to suit your objectives. If the newsletter is to inform people on company safety procedures, use an instructive voice. For example, if you are in the oil and gas industry, describe the safety precautions necessary for operating oil drilling equipment. If you want your employees to become more involved in the publication, write in a conversational voice. You can also use a combination. For example, write articles about safety issues but also encourage your readers to contribute by writing letters to the editor or describing personal experiences.
Draft your safety newsletter. Don't use big words when small ones will do and keep your paragraphs short. Remember to explain any safety terms your readers may not understand. Review your safety newsletter for typos, punctuation and structure.
Read your safety newsletter aloud to yourself. Mistakes or unclear ideas may become more apparent when you "hear" as well as "see" what you have written.
Ask a colleague or supervisor to act as an editor. A second opinion is always a good idea because there may be things that a writer can miss. Once you are sure that you have the final draft of your safety newsletter, send it to the printer.
Survey your readers periodically. Ask them what they think about the topics and the content of the safety newsletter. Use their suggestions to improve future editions.
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