Top Schools for Public Relations & Advertising

Written by rachel frost
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Top Schools for Public Relations & Advertising
One way to find an excellent communication program is to investigate what educational experiences are available beyond classes. (college campus image by Nick Alexander from Fotolia.com)

Many schools in the U.S. offer programs in public relations and advertising, sometimes as a dual major and other times as a major and minor package. Some of the most well-known schools offer additional experiences, such as the opportunity to work with an advertising agency or an extensive alumni network. A degree in public relations will prepare an individual to serve as a media spokesperson while also proactively seeking free coverage related to a company's products and promotions. Advertising degrees provide the necessary background to be an advertising copywriter, an account executive in an advertising agency or, more generally, a marketing professional.

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University of Southern California

USC offers a Bachelor of Arts in public relations and a minor in advertising. The program offers students hands-on experience. Through the Annenberg School for Communications and Journalism, students work with an on-campus public relations firm on real campaigns. In 2010, the U.S. News & World Report, named USC the nation’s 26th-best college overall. Course offerings vary and include Gender, Sexuality and Media, as well as Culture, Technology and Communication.

University of Southern California

University Park

Los Angeles, CA 90089

213-740-2311

usc.edu/

Syracuse University

Syracuse University’s Newhouse School of Public Communications is considered one of the foremost communication schools in the U.S. In fact, S.U. earned the “2010 Best Northeast College designation” by the Princeton Review. In addition to stellar academics with degree offerings in both public relations and advertising, students at S.U. can tap into a network of more than 4,000 alumni who can assist young professionals in their careers. Courses include Communication Law for Advertising and Public Relations, and Introduction to the Graphic Arts.

Syracuse University

Syracuse, NY 13244

315-443-1870

syr.edu/academics/

Bradley University

Bradley University offers bachelor’s degrees in communications with concentrations in both advertising and public relations. In 2010, the Princeton Review included Bradley University in its list of “best 371 colleges”. Students described the college as “united by passion, tradition and a striving for consistent improvement and excellence.” Students take courses such as The Persuasive Process, Advertising Media Planning and Newspaper Editing and Design.

Bradley University

1501 W. Bradley Avenue

Peoria, IL 61625

309-676-7611

bradley.edu/

Emerson College

Emerson College offers a wide array of programs related to communications such as communication sciences and disorders, communications studies and journalism, performing arts and writing, literature and publishing. Students interested in PR and advertising can earn a bachelor’s degree in Marketing Communication: Public Relations and Advertising, or a master’s degree in Integrated Marketing Communications. The school has a rich, diverse history and offers innovative communication and arts degree programs. Classes include Rhetorical Theory: Audience Analysis, and Professional Voice and Speech.

Emerson College

120 Boylston Street

Boston, MA 02116-4624

617-824-8500

emerson.edu/

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