Hair salons work hard to satisfy existing costumiers in order to keep them coming back. With much competition in the hair cutting field, these businesses should concentrate on attracting new clients also. There are many promotional strategies for a salon to consider. Review some suggestions and pick the ones that fits best with your business goals, budget and target market, so that your revenue and client base will increase.
Postcard or flyer mailings with discounts are attractive to potential clients. Offering 20 to 50 per cent off of a product or service may bring in many new customers. Discount mailings also can be reminders to consumers who don't schedule appointments regularly. Your graphics should show the latest hair style trends, employ strategic wording and good design and include all contact information. Also, consider a happy birthday wish to a client from you and your employees. This creates a personal touch and bond with your customers.
Have your current clients help in the promotion by offering them discounts or free services or products for the recruitment of their friends, family members and acquaintances. For example, for a customer who refers a cousin, offer a half-off coupon or another discount that will not break the bank.
Another way to promote your hair salon is to sponsor a charitable event, such as a food or blood drive or other community service. Attend and promote your business while wearing your hair salon logo on a T-shirt. This will send a positive image of your company while helping others. Prepare a press release for your event in order to drum up free publicity from news stations and print media, who may feature the salon in a story or article. Another idea is to have a day where all the proceeds of the salon go toward a charity, publicising this event, too.
The Internet is an explosive devise for sales and marketing, so it's completely acceptable for a hair salon to join the web ad trend. By placing an ad on a popular search engine, such as Yahoo or Google, or a social networking site like Facebook, your business name will be seen by many more than if you placed a promotional banner on your building. The ad must be attractive, target local Internet users, incentive based and link back to your hair salon's website.
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