Organizations host special events to say thank you, promote new products and services and celebrate milestones. Although the event's reason may vary, one purpose remains the same: special events promote the organisation, a particular brand and often a product or service. Additionally, special events provide relationship-building opportunities.
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Branded Products and Samples
Branded products -- often called "swag" -- include T-shirts, coffee mugs and mouse pads emblazoned with corporate logos; organisations give these to guests at their special events. Make this promotional idea work for you by mixing the kinds of branded products you give away; laundry bags, ice scrapers for winter months, bottles of suntan lotion, windshield wash and instant coffee packages are possible ideas. Ensure the item is seasonally appropriate. Work with a quality printer and ensure your logo appears on the promotional materials. If you offer a service, give coupons for a discounted experience.
Give away positive experiences at your special event. If you're a service-based organisation, give a gift card for a wealth of your services. If you are a product-based organisation, hold draws for a weekend away. Even if the weekend getaway is unrelated to your product or service, winners will know that your company provided them with this experience as a thank-you for their interest and patronage. Promotional ideas build goodwill toward your product or service offering.
Hire a spokesperson for your special event. Having this individual endorse your special event and get excited about your organisation is another promotional idea. Your spokesperson should tell guests why they support your organisation and your products or service offerings.
Incorporate social media, such as Facebook and Twitter, into your special event. Set up computers and a sign telling guests that new fans on Facebook and new followers on Twitter can win prizes. Use branded items or experiential prizes. These computers will show off your Facebook and Twitter pages -- a free method of promotion and an idea that, as of 2011, is a highly practised marketing activity. Collect guest contact information via Facebook and Twitter; this ensures you have the information for future promotional events.
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