Reaching the milestone of a 25th business anniversary is no small feat, especially for a small business. A perfect way to mark the occasion is by thanking loyal customers and hard-working employees who have contributed to your business success. Make your business anniversary about them, not you. Weigh avenues available to say "thank you" that will provide return on investment, without dramatically altering your bottom line profits.
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Logo and Theme
The breadth of your 25th silver anniversary celebration will determine whether the expense of special graphics for a logo and theme is necessary: A retailer would certainly want graphics for advertising promotions and store signage. A food wholesale might find it reinforces credibility with customers. Lawyers and doctors could easily feel special graphics detract from their professional image.
Plan direct or mass market special sales to mark your anniversary: Say "thank you" with 25-percent off savings throughout the store. Turn back prices on specific goods or services to what they were 25 years ago. Send £16 gift tokens to preferred customers. Give gifts with purchase. For instance, a salon might offer a complimentary manicure with every cut and colour to celebrate their anniversary. An auto repair company could offer free tire rotation with every oil change. Set a time limit on every promotion so there is a call to action.
Think about items that will be used and seen with your logo: A reusable grocery bag is a great item for customers. Give coffee mugs with your logo for businesses or practices that refer and recommend you. Order logoed memory sticks if your business revolves around computer services. You want to use your 25th anniversary as an opportunity to reinforce your brand name.
You do not have to be extravagant to have a special event be appreciated: Hold an open house for an entire day with refreshments. Give a luncheon at a nice restaurant for key clients. Host a morning coffee for your chamber of commerce with a surprise breakfast buffet. Have sales representatives take their key clients on an outing to a sporting event.
Consider what your employees would really appreciate: It could be as simple as a picnic with employees and families gathered for a day of outdoor activities and good food. Or, have lunch catered in with your compliments once a month during your entire anniversary year. It can be done without a great deal of expense. One month the menu could be pizza, salad and cold drinks. The next month, cater in deli platters. This is a great way to establish good communications with your employees.
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