It's wise for new online business owners to observe their competition as well as popular trends to see what sells well and what dies out. Following marketing trends is an ongoing process. At least once a year, business owners should look into the trends and create a marketing plan for the coming year based on their research. For those just looking at starting an online business, some of the best-selling products include books, e-readers, computers and office supplies, as well as travel accommodations.
Other People Are Reading
Books and E-books
While e-books are building in popularity, thanks to portable e-readers and mobile phone apps, trade paperback novels are still selling just as well. Because of their portability and lower price tag, readers take books with them on vacation, to the beach or even into bed for a small piece of entertainment. With the low price tags of e-books sold on websites such as Amazon and Barnes & Noble, it's even easier now to purchase a handful of favourites without breaking the bank when compared to the price of a single hardcover novel.
E-readers such as Amazon's Kindle and Barnes & Noble's Nook have seen an increase in sales with their use of colour and price cuts on older models. Due to their portability and ability to hold hundreds of books at any given moment, these e-readers have become popular among regular readers, as well as travellers. Instead of having to carry multiple hardcover books, travellers have the option of carrying a full library with them without breaking their back, making e-readers convenient for those long trips.
Computers and Office Supplies
Portable computers such as the 10-inch netbook and larger laptops have great selling points thanks to their battery life and wireless Internet. Office supplies have also seen steady sales from printer cartridges to shipping supplies. Because many businesses have taken to using online storefronts in addition to their local structures, the need for office supplies such as packing peanuts, shipping envelops and ink cartridges has grown.
Travel accommodations such as airline tickets, restaurant reservations and hotel bookings are an essential part of running a medium- to large-size business. It's not uncommon for employees to travel to visit clients, attend seminars or even shop for a new location to do business. Any time an individual fills a gas tank or buys airline tickets or hotel accommodations to visit a client, those purchases tie into travel accommodations as a whole.
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