Changing to a new location can be an exciting time that breathes new life into your business. It can also be a stressful time when it is easy to overlook small details. One important detail that should never be overlooked is letting your customers know that you are at a different address. Postcards are a cost-efficient way of informing your customers, and making those postcards yourself adds a personal touch to your message.
- Skill level:
- Moderately Easy
Things you need
- Digital camera
- Graphics software
- Card stock
- Photo quality printer
- Ink pen
- Postage stamps
Begin collecting customer mailing addresses as early as possible. Customer comment cards are a great way to collect addresses from customers. You can also leave an announcement that your business will be moving, prompting customers to join a list of individuals who will receive a reminder notification when the move takes place.
Think of a concept for the photo side of your postcard. Consider using a photo of your old location, featuring a "We've Moved" sign in the window, or perhaps a shot of your new location with a similar sign. Remember that the primary purpose of the postcard is to convey the message that you have moved. Select a concept that delivers that message.
Take photographs to use on the front side of the postcard. Use a digital camera to take photographs that correspond to the concept you want to work with. Transfer the images from the camera to a computer so that you can incorporate them into the postcard design.
Use a computer graphics program, such as Photoshop or Windows Paint, to create the postcard template. Create two separate files: one file featuring the front side of the postcard and a separate file for the back. Set the measurements of each to be 4 inches high by 6 inches wide.
Create the front and back of the postcard. Using the template in your graphics software, paste your photograph onto the front side of the card. Switch to the file for the rear of the postcard and use a text box to type a brief message to your customers.
Print your postcards. Use a photo quality printer to print one side of the postcards, then flip the card stock over to print the reverse side.
Trim the edges of the postcard. Use scissors to cut the postcard out of the sheet of card stock. Carefully trim the edges so that the postcard has straight edges.
Fill out the mailing addresses of your customers on the postcards. Write the addresses onto the postcards with a ballpoint pen, then place a postcard stamp onto the top right corner.
Tips and warnings
- If you are printing a large volume of postcards, it may be cheaper to e-mail your designs to a local print shop, which will be equipped for high-speed printing.
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