Planning a children's birthday party requires a lot of organising and planning. For parents with busy schedules, hiring a company to do the work saves them the time and hassle. For event planners or moms that enjoy working with children, it provides an opportunity to start a fun, lucrative business. From first birthdays to sweet sixteens you can create exciting experiences for both children and parents. If you have a knack for paying attention to small details, strong organizational skills and a willingness to learn the industry, this could be the business for you.
Conduct market research in your area to gauge local interest and determine if there is a need for a kids' party planning business. Hold small group talks to ask parents about how they plan parties for their children and what kind of party planning services they outsource, if any at all. Find out how much they have paid or would like to pay for such services. Gather as much insight from the parents as possible since they will be your target customers.
Research your competitors who are offering party planning services and kids' entertainment in your area. Review their marketing materials and pricing. This will help you develop your competitive advantage so that you stand out from others that are offering similar services.
Develop your party packages, and set your pricing. The information gathered from parents and about your competitors will help you determine the party themes and prices you want to offer. You may choose to price your planning services at a flat fee or set an all-inclusive price that includes the costs of vendor supplies and services.
Select a name and image for your company. Create or hire a graphic designer to make your company's logo, website and business cards. You may also want to create a brochure, as these tools will help you to spread the word about your business.
Apply for business license and Tax ID number with your local government. You may also need a building permit along with liability if you are leasing a retail space where you will host parties. Check with your local government and business authorities for a complete list of rules or regulations for a kids' party planning businesses. The regulations often vary depending on your country and state.
Start gathering resources and staff members as you market your business. Planning and running a party will require that you have a support team with entertainment, decorations and food vendors. Before you land your first customer, start forming relationships with suppliers who you will want to hire to provide party planning services. You may want to find and recruit students to help out at the parties. Often, students will work for free or lower cost in exchange for the experience.
Spread the word about your new business to family, friends and neighbours. Word of mouth when starting up a new business is one of the most effective ways to get new customers. Offer to volunteer with planning children's parties, or offer low prices to help build your reputation. Send e-mail announcements, and share other marketing materials to launch your business. You may also want to host a grand opening event for a retail location.
Have your team and other resources in place before you launch your business so that you're not scrambling at the last minute to meet your customer's expectations. It's important that your first customers are thrilled with the services you provide so that they are willing to share their experience of working with your company to other parents.
Tips and warnings
- Have your team and other resources in place before you launch your business so that you're not scrambling at the last minute to meet your customer's expectations. It's important that your first customers are thrilled with the services you provide so that they are willing to share their experience of working with your company to other parents.