An advocacy essay is a paper designed to garner support from readers regarding a specific belief or cause. Advocacy essays could be used as a call for action or intended to simply raise awareness on a social issue. They are frequently used by charity organisations to explain why their charity is important or by special-interest groups to define their cause and its importance. Writing an advocacy essay requires a thorough knowledge of the subject.
Research your topic so you are well-versed in the history of it, the major entities involved on all sides of the issue and the current status of the issue. The more knowledge you have, the better prepared you will be when it comes to write.
State the issue you are advocating clearly in an introductory paragraph. Give the general background of your issue and why the reader should care about it. Your introduction will provide a general outline for your essay that the rest of the paper will provide details on.
Provide added depth, background story and details about your cause in the body of the essay. As you explain a particular point, bring it back to the goal of getting the reader involved in your cause. For example, if you are writing on behalf of abused women shelters, you could provide the statistics behind documented spousal abuse incidents in the country and then mention that women's shelters rely on the funding from volunteers to function.
Provide resources and citations for the facts that you use in your essay. Your piece has more legitimacy if you are quoting facts and statistics from known and respected entities in your field than if you are simply giving your own opinion.
Conclude your essay with a more emotional appeal to the reader to stress the difference one person can make in the cause being discussed, either financially or through the devotion of time. Your conclusion should quickly review the issues you have already discussed and leave the reader with a final statement to stick in her head about how that reader can join your cause.
Include a page of references showing where all of your facts came from. Alphabetise it by last name of the original author. This can also give your reader resources where he can learn more.
Attach contact information that gives the reader someone to call or talk to if she wants to donate or join the cause discussed in the essay.