How to Get Band Sponsorships & Endorsements

Written by charlotte johnson
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How to Get Band Sponsorships & Endorsements
Hard work plus talent can turn your dreams for sponsorships and endorsements into a reality. (Music image by Emil Maga from

Most musical bands don't have the luxury of unlimited finances when they are just starting out. The dream of many musicians is to get endorsements and sponsorships to further their careers. Endorsements allow you to use music equipment at discounted prices or sometimes even for free. Sponsorships are donations in the form of money or equipment from various companies. Endorsements and sponsorships not only help your band financially, but they also look impressive on your resume.

Skill level:

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  1. 1

    Hone your talent. No one wants to sponsor or endorse a mediocre band. Practice religiously and make your music the best that it possibly can be. If you feel that you aren't improving, consider taking music lessons.

  2. 2

    Build your fan base. Play in public to reach a wide audience. The bigger the following you have, the more likely it is that you can make money for companies who might want to invest in you.

  3. 3

    Visit small music businesses and luthiers (someone who makes stringed musical instruments, such as a guitar) in your area. If you get to know these people personally and they like your band, they may consider lending a helping hand.

  4. 4

    Play the largest venues that you can. Potential sponsors are looking for the greatest publicity possible.

  5. 5

    Check entertainment companies (such as alcohol brands and instrument businesses) online to find out their criteria for sponsorship. Many companies sponsor a relatively small number of artists each year in exchange for those artists advertising for them. If a company's website doesn't give information on sponsorship, e-mail or call them to find out more details.

  6. 6

    Talk to local businesses. Offer to place their name on concert programs,T-shirts, guitar picks or CDs in exchange for some their sponsorship or endorsement. Supply them with a recording of your music if they haven't heard you before so that they can decide if they like what you do.

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