When you market a product in business, you tailor your marketing strategies toward the likely buyers. Yet, when those buyers are students or young people, a whole new set of rules apply. Students get information from different places than their parents, and they make decisions based on different things. When marketing to students, instead of thinking product reliability and history, you must shift your focus to brand name and popularity.
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Advertise creatively, because students are often part of the technology generation and get information in different ways. Many students do not read newspapers, so some older, more conventional advertising methods will not reach them. Consider advertising online, at colleges or even via social media networks.
Price your products accordingly to target students. Most students are on a tight budget and do not have a lot of money to spend, so you should price your product accordingly. Inc.com says that it is important to make sure your audience can afford the product.
Design and develop creative products to target students. Students are often into new, hip things; trendy designs or products that are cutting edge are sure to catch a student's eye. Inc.com says it is important to find things that drive customers to make decisions; often new or high-tech gadgets can drive students.
Sponsor campus events to get the word out. By seeing and interacting with a product, a student is more likely to become interested or attached. A visible product is one that students will have in their minds and consider more, especially if it is helping sponsor something they like.
Offer free samples, coupons or trials to students via papers or mailings. If you can get students to try the product, you can often get them to keep coming back. Discounts, coupons or samples are often a way to get them to give you a shot.
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