The appeal of a home business is easily understandable: being your own boss, making a profit rather than a salary and the freedom to set your own schedule. A home business, however, can be hard work. The food delivery business, a rapidly expanding business model and a near recession-proof concept (people always need to eat), is no exception. By following a few simple guidelines, you can easily maximise the profits of your food delivery business.
Choose a simple menu catered to your clients. If most of your clients are office workers, select items that are easy to eat in a workplace and light, such as salads and wraps. Add a few deluxe items to set your business apart from the competition, but on the whole, keep your menu simple and accessible. It also can help to get in touch with frequent customers and ask them for suggestions to make sure you are meeting their needs.
Offer discounted weekly programs for frequent customers. Your clients will appreciate the stability of never having to worry about their meals and the reliability will help you control overhead.
Get in touch with your food suppliers and discuss bulk discounts or higher commissions for frequently ordered items. You may also want to look into personal chefs to reduce costs and be able to customise meals more. The United States Personal Chef Association offers complete local listings of personal chefs nationwide.
Purchase food containers and other necessary items from wholesalers to reduce your operating costs and make sure you always have the necessary materials on hand.
Decide on a unique offering for your business. At a time when many of your clients are concerned about health, advertise balanced weekly meal options to distinguish your business as a healthy alternative and attract more clients in regular delivery programs.
Market your business aggressively to increase profits. Get in touch with local offices to discuss regular delivery options, produce flyers to distribute with every meal and call local suppliers and potential clients in your area.
Research competition in your area and stay up to date. While Internet and e-mail ordering might not be important in the short-term, make sure you are keeping up with the competition in the long term regarding products, prices and ease of use.
Remember you are also managing a brand name and everything you distribute should speak highly of your business. Invest in high-quality flyers and make sure your packaging is attractive, functional and consistent. These small details are often inexpensive and can make a huge difference.
While marketing is important, be sure not to saturate potential clients with advertising. Step back every time you think your advertising is becoming annoying rather than persuasive.