Design and produce original cards as a freelance card designer. Total control comes with business ownership. Imagine no guidelines, no boss or bureaucracy. In addition to being an artist, card makers can become entrepreneurs wearing multifaceted hats coming up with original designs. If card makers are willing to put in promotion and marketing efforts, then they can turn a hobby into a business.
- Skill level:
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Things you need
- Business license
- Original cards
- Paper cutter
- Card stock
- List of local stores
- List of available advertisement outlets
- Craft fair dates and phone numbers
- Promotional flyers
- Cellophane packages
- Display stand
Commit to the process of building and maintaining a card business. Card production is only part of the requirement of this business. Marketing and promoting are also large aspects of the business, which can eat away at available time. There is a difference between a few cards as a hobby and running a small business.
Produce a personalised line of handmade cards. There are many handmade cards available, so to be successful in selling, make something a little different. Finding a specialised corner of the handmade-card market will help make unique cards. Some specialised cards of the market include creating &quot;green&quot; cards where cards come from homemade recipes or recycled paper. Use recycled materials to make cards.
Find a market for handmade cards. This is critical to setting up a card business. Research will help determine available opportunities. Sell cards through local businesses, at craft fares or via the Internet. There are increasing numbers of online free market places for craft wares. Selling online is a viable option for those with computer skills and access to the Internet. Set up of an online store requires experience in web building.
Market the product. Gift stores are an excellent starting point for selling handmade cards. Visit stores with samples and promotional material. Network sending thank you cards to people you deal with professionally. Advertise with businesses locally. Place advertisements in the local papers, church magazines, local clubs and organizational newsletters or school newsletters. Rent booths at local craft fairs. Set up an attractive array of cards. Hand out advertising material. Try holding home parties.
Monitor the policies of the companies that made any rubber stamps used on cards. Not all stamp designers allow art sales using their stamps. Restrictions include limited cards from one stamp in a year or how and where to sell cards. Some companies require stamp credits on the back of the card. Designing or commissioning personal stamps is a terrific way to integrate unique designs.
Presentation is key to the success of a handmade-card business. A card displayed in a cellophane package looks professional. The packaged card sells for a higher price than one without a package. Packaging prevents dirty cards and allows an opportunity for future marketing. A label on the back with a contact number or website solicits further orders.
Pricing cards is an immense challenge when selling handmade cards. The price needs to reflect the amount of work and the materials used. Yet it needs to ensure affordability. Selling cards cheaply devalues the artist&rsquo;s work, while cards highly priced just may not sell. Find others selling handmade cards and evaluate their pricing range. Price cards near other ranges.
Tips and warnings
- Be persistent! Constantly consider how to promote the product. Be creative with the way cards sell. Do not sell to just one market. Expand to other areas. Building a home business takes time and commitment. Everyone loves a beautiful handmade card. Buyers may return to card displays more than once to decide on just the right card!
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