There are so many clothes available, individuals can find garments that are unique to their personality and style. Also, there are enough clothes being manufactured that every person of different shapes, sizes and ages can be satisfied. Starting an online clothing shop will allow you to offer varieties of clothes to individuals as well as offer them pricing that may be cheaper than if they went to a High Street shop. If you are interested in designing your own clothes, selling them online is also a way to maximise profits.
- Skill level:
Determine your target market for your clothes shop. Knowing ahead of time if you are selling clothes specifically for men, women, kids, or people of different sizes will aid you in designing and customising your website, marketing and advertising.
Select a domain name for your clothing shop. A domain name is the address your patrons will type in their Internet browser to reach your website. Choose a unique name your customers can easily remember. Domain names may cost as little as one pound to more than £9 per year to register.
Select a web host for your online clothes shop. Web hosts have multiple servers that maintain the content and traffic of various websites. Web hosts are highly competitive, so start with a web host that has an inexpensive package and upgrade in the event you have a larger consumer base. Web hosts charge from £1.90 to more than £65 per month.
Sketch out the look, feel and content of your website. Take catchy pictures of your clothes using a high-quality, digital camera. You may also need to hire a graphic designer to ensure the clothing pictures have a uniform background or an all-black or all-white background. Use word-processing software to write out the content of your websites so you can check for spelling and grammatical errors.
Obtain a merchant account to accept payment for your clothing. A merchant account accepts credit card and cheque payments on your behalf and charges a transaction fee and percentage of each sale. Obtain a merchant account by going to your local bank or use sites like Google Checkout or PayPal.
Hire a web designer to design your website. Look for a web designer who specialises in e-commerce websites. Use sites like Freelancer,"Guru.com" or eLance (see Resources) to locate a freelance designer who will bid on your project based on your budget. There are also e-commerce website templates that allow you to set-up your own clothing shop, but you may be limited to certain colours and styles.
Advertise your clothing shop by using social networking sites like Facebook, search engine optimisation and Google Adwords. You can also advertise in forums online and various online magazines that cater to the type of customers you are seeking.
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