How to display fashion hats

Written by mercedes valladares
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Fashion hat displays can bring a vivid picture to mind of fashion store windows with glamorous mannequins. Displaying your fashion hats with the flair of a visual merchandiser can be easy and fun. It's a crafty way of showcasing a brand-new purchase or perhaps your own millinery design. By following a few visual merchandising techniques, you will be able to display your hats just like the pros.

Skill level:
Moderately Easy

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Things you need

  • Styrofoam head display
  • Millinery display stand
  • Tissue paper (optional)

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    Fashion Hats: Display Area and Display Fixtures

  1. 1

    Select the area where you will be displaying your fashion hats. For a storefront window display, measure the length and width prior to purchasing any trade fixtures. For an at-home display, choose an area where there is no direct sunlight to prevent fabrics from fading.

  2. 2

    Design and choose a theme for your store window display. Your design will dictate the types of trade fixtures you will need to purchase. For at-home displays, design your display area by style, fabric or colour. For example, if you originally purchased your hats based on novelty fabric texture, intricate design or special trims, group those hats together to showcase those features.

  3. 3

    Add special lighting to your window or at-home display. Highlight your hats and trade fixtures with track lighting or coloured spotlights.

  4. 4

    Purchase trade fixtures for your shop's display, such as millinery display stands, styrofoam heads, realistic ladies' heads, or, for a vintage look, a raw wire hat display. You can also opt to purchase novelty display stands for your shop or home from your local accessories shops.

  5. 5

    Use the element of height and distance when positioning your display. For example, you can use a central fixture at a specific height level and interchange the balance of your fixtures by varying the fixture heights. Position your display and photograph. This will give you a visual tool of how customers will see your display.

Tips and warnings

  • Research your favourite stores and take notice of how their visual merchandisers display their windows. Note their use of trade fixtures, colour, accessories and lighting.

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