Chime clocks commonly play "Westminster," "Ave Maria" or Beethoven's "Ode to Joy." The chime is selected using a switch on the side of the clock. "Westminster" is often abbreviated in the label to "West." "Ave Maria" and "Ode to Joy" are often marked "Chime 2" or something similar. The model of your clock determines which of those two extra chimes you have. Sometimes, particularly when you have just set the time, the chime will not function right and will need synchronising.
Set the time. Move the minute hand counterclockwise. Don't turn the hour hand. It will move on its own, in tandem with the minute hand.
Keep moving the hand past the top of the dial. Don't wait for the clock to chime as the minute hand passes each hour.
Allow two hours for the clock to synchronise the chimes after you have set the time. The clock has a self-correcting feature and will synchronise during this period.
You can change the chime melody using the selector on the clock dial. It's usually adjacent to the numeral three. (The lever next to the numeral nine is usually the day/night selection lever.) The chime melody selector can be moved only when the minute hand is in a safe area of the dial. Safe areas are when the minute hand is between 01 and 10, 16 and 25, 31 and 40, and 46 and 55 on the dial. Don't move the chime selector when the clock is chiming.