Brochures are valuable tools for advertising and promotion. They use a combination of graphics and text to describe a product or event, usually for the purpose of selling something. Some types of brochures you might find for kids could include brochures advertising a summer camp, or maybe an overnight party at a local church. A brochure for kids serves a dual purpose. First, the brochure must spark the interest of the target audience, which is kids; and second, it should also answer questions for the parents, who have the final say about the brochure's content. Learn how you can create a brochure that will meet these criteria.
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Make the brochure appeal to kids. Use bright colours and fonts designed specifically for them. If you're advertising for summer camp, include a list of activities they will be participating in. Include a couple of graphics that will appeal to a kid's sense of adventure, but make sure the graphics are designed to reassure parents. Make sure there are plenty of adults in the pictures you include.
Include contact information. It can be small and located so it doesn't take away from the fun feel of the brochure, but contact information needs to be available. Invite parents to call with questions. If the brochure is promoting an overnight party at the school or a local church, be sure to include specific information telling parents the drop-off and pick-up times and how the event will be monitored.
Target kids with text and parents with subtext. This is a good way to keep the brochure fun for kids and informative for parents. By telling kids what refreshments will be available at an event, you're telling parents what they will or won't need to send along with their child.
Create the brochure in a word processor. Set the page to "landscape," create three columns and insert the text and graphics. You'll have two pages. The inside of the brochure will be on one page and the outside on the other. Print the two pages, glue them together and fold them in thirds. You can save the brochure file to a disk and take it to a professional printer if you need hundreds of copies, or simply run them off and assemble them with your own printer if you need just a few.
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