Think you’re ready to unleash your inner Anna Wintour or Glenda Bailey? Any aspiring fashion editor can enter the world of publishing easily, by creating an online fashion magazine. From crafting an editorial calendar to hiring freelance staff, here are some publishing guidelines to create a successful online fashion magazine.
- Skill level:
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Choose a magazine topic. From budget fashion to clothing for plus-sized women, topics for online fashion magazines are plentiful. Pick a subject with a wide audience of faithful readers. Find a niche where the competition for new publications is low. After selecting the online fashion magazine’s topic, create an engaging, but memorable name for the publication.
Reserve your domain name and hosting. Enter the name of your online fashion magazine into a domain research engine. Reserve the URL. Domain registration fees can range from free to £6 a month. Hosting fees can cost between a few hundred dollars per year up to the low thousands of dollars.
Create an editorial calendar. Decide whether your online fashion magazine will publish content monthly or quarterly. After this decision is made, plan the specific theme for each publication date. As the editor-in-chief/director of sales for the online publication, the editorial calendar helps you recommend to advertisers which ads will fit the content and fashion layouts planned in each issue adequately.
Design the magazine. To complete your online fashion magazine, make a list of the following components: layout, typeface, number of web pages, and graphical elements required. Hire a graphic designer to help lay out the magazine and design the masthead. Rates for freelance graphic designers range from £16 to £97 per hour, depending upon skill set and areas of expertise.
Hire freelance staff. If your budget permits, hire a minimum of three freelance writers and a marketing guru to help create content and publicity. Hire online writers that have experience with search engine optimisation and fashion editorial.
Solicit advertisers. If launching a free publication, seek out regional advertisers to support the costs of production, web hosting and marketing. Before launching the website, send a media kit, advertising rates, a mock of the online fashion magazine, and your editorial calendar to prospective advertisers.
Use free publicity, contests, and blogging to drive readers to your online fashion magazine. Send out press releases to local journalists announcing the launch of your magazine. Use contests and giveaways to build your readership. Add a blog component to your online fashion magazine to encourage two-way communication between your publication and its readers.
Tips and warnings
- If launching this magazine on a budget, hire a recent graduate from a local design or technical school. A young designer will have fresh and innovative ideas for your online fashion magazine, without the large overhead found in an established design firm.
- Until you develop a large number of dedicated readers, use an online advertising network to supplement your publication costs. Popular advertising networks that have fashion advertising include: Google Adsense, Shopzilla and Glam.