How to get a baby on a TV advert

Updated February 21, 2017

If you think your baby has what it takes to be in TV adverts, you may be right. Telegenic babies are needed to advertise products and services. Although getting your baby into TV adverts is very competitive, there are steps to take to increase your chances of seeing your little one on TV.

Determine if your baby has what it takes. Keep in mind being cute is not the only factor in getting advertising work. Ask yourself if your baby has a pleasant temperament, smiles easily and doesn't suffer from separation anxiety. If the answer is yes, your baby may be camera-ready.

Photograph your baby. You will need snapshots for talent and modelling agencies that you meet. Professional photos are expensive, and since babies change so often, they are not always expected by talent agents or modelling agencies.

Start at the local level. National TV adverts are often cast in London. However if you don't live near those large cities, there may still may be TV ad work in your area for local shops and businesses.

Look into talent and modelling agencies. They can provide assistance finding auditions for your baby. Research all agencies before getting involved with them to determine if they are reputable.

Ask for references from agencies. Be aware there are a lot of scams involving talent agencies.

Sign with a reputable modelling and talent agency. Read through your baby's contract and understand everything. Pay close attention to the percentage the agency takes for each TV advert your baby films.

Take your baby to auditions. Bring along several of your baby's best photos. The photos should not only be cute, but should show personality. Expect to only see the casting director for a few minutes.


Keep in mind getting a baby into TV adverts is extremely competitive. Accept that there will be some rejection.


Don't lose perspective. Don't become obsessed with the idea of your baby being a star. If your baby starts becoming distressed at the long hours or being around strangers, reconsider the idea.

Don't pay an up-front fee to talent agencies. Reputable agencies usually won't charge a fee when you sign your baby with them.

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