How to name a jewellery business

Written by frank luger Google
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How to name a jewellery business
Your business needs a name worthy of your merchandise. (Oli Scarff/Getty Images News/Getty Images)

The name of a business forms part of its appeal to customers. Few people would want to eat at a restaurant called “Lousy Grub.” Likewise, people might be suspicious of a jewellery business called “Dodgy Dave’s Diamonds.” There are various ways of coming up with a jewellery business name that is both appealing and memorable.

Skill level:
Moderately Easy


  1. 1

    Use your own name as one option for naming your jewellery business. If your name is Smith, you might choose “Smith’s Jewels,” “Smith’s Jewellery” or “Smith’s Jewellery Emporium.” If your name is Jones, you could even employ some alliteration -- where you use the same letter sounds in quick succession. This can make business names more memorable to potential customers. “Jones’s Jewels,” “Jones’s Jewellery” or even “Jones’s Jewellery Joint” might stay in the minds of buyers more than some other names.

  2. 2

    Emphasise the essential character of jewellery in your jewellery business name, as another option. If you're running a high-class jewellery shop you'll want to go for a different sort of name than a discount gem store might use. The bright and attractive visual appeal of jewellery is one source of potential names. “Sparkling Jewellery,” “Glittering Jewels” or “Dazzling Diamonds” are three options. Jewellery’s longevity is another quality you can use in your name. “Forever Diamonds,” “Everlasting Pearls” and “Eternal Gold” are three examples.

  3. 3

    Find a unique name for your jewellery business, as a third way of going about the task. You can be creative and make up a word, if you wish. Take various syllables and combine them in different ways to see what you can come up with. To make sure your name is unique, you can do a name check at Companies House. Add “Bracelets,” “Charms,” “Necklaces,” “Rings” or “Trinkets” after the word, if you wish, so people will know what you are selling.

  4. 4

    Use puns as a fourth way of generating potential names. “Dual Jewels” is one option, useful if you have two shop windows or two distinctly different types of merchandise on sale. “Sparklers” is another pun, using the name of the popular safe-to-hold fireworks. “Diamonds to Die For” is another idea which also emphasises the quality of your goods. If your name is Di, Dai, Diane or Diana, you could even combine alliteration with a pun while emphasising quality, with the name “Di’s Diamonds to Die For” -- or equivalent for your name.

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