When you’re watching YouTube content and notice a “click-to-buy” iTunes link embedded in a video, the person or organisation that uploaded the content will often be a member of YouTube's partner programme, which automatically adds relevant links to videos. The partner programme is open to users whose videos have received lots of views, such as record companies and film studios, and those fortunate enough to have a video go viral. However, you can add an iTunes link to your video without being a member of the programme.
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Go to YouTube and log in to your account using your Google or YouTube username and password. Click on your username in the top-right corner of the page. You can do this from any YouTube page once you’re logged in.
Click on the “My videos” tab. This opens a drop-down menu containing all the videos you’ve uploaded. Click the “Edit” button next to the video you want to add a link to. This brings up a text box containing the current description of the video. If your video doesn’t have a description, the box will be blank.
Open a new browser tab and go to iTunes.co.uk/linkmaker. Type in the name of the single or album you wish to link your YouTube video to. Select "UK" from the “Country” drop-down menu so the link directs to the UK version of iTunes.
Hit “Search.” This will bring up a selection of results with the most relevant at the top. Click “Album link,” which will appear in blue next to your chosen content. Check the "Text only" box in the window that pops up and copy the HTML code that appears below this to your computer's clipboard.
Go back to YouTube and paste your HTML code into the description box and hit "Save changes."
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