Lenovo produces three different laptops brands: the ThinkPad, the IdeaPad and the Essential. Each is made to appeal to different audiences for different reasons.
Lenovo's flagship line of ThinkPad laptops put an emphasis on performance over appearance and design. There are many different models of ThinkPad. Some less-expensive models are designed to be powerful enough to run common business applications and nothing more, while others are as powerful as most desktop computers. Some variations of the ThinkPad model include the X Series Tablet, which can be function both as a regular laptop and a tablet PC with a touchscreen, and the W Series DS model, which has a retractable second screen.
The IdeaPad series of laptops are designed to be affordable and run basic applications. They are not made for business use, as their processors are not powerful enough for many applications, but they can be used to write papers, go online and perform other basics tasks. The different models of IdeaPad netbooks vary in what kind of processor they use and what kind of software is included with the computer. There is also a line of IdeaPad tablets, which are touchscreen-enabled devices.
The Essential G series of Lenovo laptops is designed for business and non-business users. Select models of the Essential G series have built-in graphics cards by Nvidia or ATI that make it possible to play graphic-intensive games, while more affordable models are more focused on everyday uses. The Essential G series also places a greater emphasis on style as well, with optional finishes and a more ergonomic design overall.