Facts on Nike

Written by hazel morgan
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Facts on Nike
Facts on Nike (Getty editorial images)

Nike, Inc. is a Fortune 500 company based in Beaverton, Oregon. It started as a shoe distributor in the 1960s and has grown to a multimillion dollar concern with offices in over 40 countries.

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Beginnings

In 1964, athlete Philip Knight and his coach Bill Bowerman founded Blue Ribbon Sports to distribute Oniksuku Tiger shoes. They launched their own shoe line in 1971 and officially renamed the company Nike in 1978.

Structure

Nike is a corporation, publicly traded as NKE on the New York Stock Exchange. Its CEO is Mike G. Parker and subsidiaries include Converse, Cole Haan, Umbro and Hurley International.

Brands

Nike maintains several brands, including Nike, Nike Golf and Air Jordan. Its logo is the "swoosh," and its catchphrase is "Just do it." Nike is the name of the Greek goddess of victory.

Products

Nike produces a range of sports products. Its first shoe was the Nike soccer shoe, but Nike also creates clothing, shoes and equipment (like footballs) for track and field, soccer, basketball and even skateboarding.

Sponsorships

Nike sponsors individual athletes such as Sebastian Coe, Tiger Woods and Andre Agassi. It also sponsors teams: examples are the Indian cricket team and Manchester University football club.

Issues

Nike primarily manufactures in Asia and has drawn criticism for child labour and wage violations. It tries to offset its environmental footprint with programs like Reuse-a-Shoe.

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