Millions of anti-ageing products on the market claim to take decades off our faces. These creams, serums and gels promise miracles. This is a multibillion dollar industry for a reason. Price oftentimes gives us an idea about quality, but sometimes less is more.
Patricia Wexler, M.D. Dermatology
Patricia Wexler M.D. Dermatology’s line features MMPi-20 Technology. Matrix Metalloproteinases (MMPs) are enzymes that cause our skin’s collagen to break down.
Why is collagen so important? Collagen is the most important protein in our bodies. It's like the adhesive that holds our bodies together. Collagen works with keratin (another protein and a component of skin, nails, hair, teeth) to give our skin elasticity and firmness. As we age, collagen begins to break down, which leads to wrinkles. Wexler's line targets the harmful effects of MMPs.
This product line can be found for £10 to £97 at Bath & Body Works.
Olay Professional Pro-X
Olay Professional Pro-X’s active ingredient is wonder-vitamin B3. The line address wrinkles, skin firming, hyperpigmentation, rosacea and general skin-ageing problems. The six products include Age Repair Lotion SPF 30, Wrinkle Smoothing Cream, Hydra Firming Cream, Deep Wrinkle Treatment, Eye Restoration Complex and Discoloration Fighting Concentrate. Olay's Pro-X line literally attacks every aspect of ageing skin.
Olay Professional Pro-X products can be found at drugstores for $40 to $60.
Good Skin’s products feature colour-coded packaging to help you recognise your skin’s condition and how each product can help your skin.
Some consumer favourites are the All Firm moisture cream, which boosts the natural production of collagen and contains an SPF of 15. Their Soft Skin Creamy Cleanser is infused with aloe and chamomile--two ingredients that help skin retain its moisture.
Good Skin products sell for less than $30 and are found exclusively at Kohl's or online at www.goodskindermacare.com. The All Firm moisture cream retails for $24.50 and the Soft Skin Creamy Cleanser retails for $12.50
Dove Beauty Bar
Dove Beauty Bar is still a favourite among dermatologists because it is less acidic (i.e. less drying) than other soaps. The testimonies regarding the gentleness of this bar are amazing--especially considering it costs less than a small latte. Could so many women be wrong?
The company's "campaign for real beauty" is also another reason women love Dove. Their products work, are affordable, and, at the same time, you know Dove is a company that promotes individual beauty.
A 89.3gr. bar is available at drugstores and retails for around $1.49.
Neutrogena Fight Deep Wrinkles Regimen
Neutrogena offers products that address specific skin concerns, such as fine lines and wrinkles, sun damage, rough texture, and dark circles under the eyes. Their Fight Deep Wrinkles Regimen consists of Fresh Foaming Cleanser, Alcohol-Free Toner, Healthy Skin Anti-Wrinkle Intensive SPF 20 for A.M, and Healthy Skin Anti-Wrinkle Intensive Night Cream for P.M.
The products are available at drugstores and cost between $6.59 and $19.
No matter how much money you decide to spend on anti-ageing products, dermatologists remain firm on taking preventive measures. The No. 1 cause of ageing is sun exposure, so wear a sunscreen every day to slow down the ageing process.
If you're still confused about which anti-ageing products are best for you, seek the advice of a licensed dermatologist. A dermatologist can analyse your skin's condition (as well as check for any suspicious moles) and lead you down a path of skin healing.