How to Verify Antique Gucci Watches

watch image by Igor Katz from

Guccio Gucci founded Gucci as a leather company in 1921 in Florence, Italy. In 1997, Gucci produced its first timepiece in Switzerland. Today it is one of the world's major fashion houses, designing and producing men's and women's fashions and accessories.

Due to their famous brand name and high price, Gucci watches are often replicated and even forged. But if you know what to look for, you should be able to tell whether your antique Gucci watch is authentic.

Check the watch's serial number. All Gucci watches are stamped with a serial number on the back. If the watch doesn't have a serial number, it is a fake. Some replicas may have a model number on the back as well, in order to fool potential buyers of antique watches, but an antique dealer or certified Gucci merchant will be able to tell you for sure.

Check any stamps or certifying documents that came with the watch when you purchased it. All Gucci watches come with a booklet, which will provide information about the Gucci watch. All Gucci timepieces are made in Switzerland, unlike other Gucci products, which are made in Italy. If your watch comes with information or a stamp that reads "Made in Italy," your watch is a fake. All early Gucci watches, just like their modern counterparts, will read "Swiss Made" on the clock hands.

Contact a jeweller at a Gucci store, a certified Gucci merchant or professional jeweller. You can find a list of all Gucci stores on the Gucci website's store locator. Take your antique watch into Gucci or jewellery store. A jeweller or appraiser at the store will be able to verify that the watch and its model number are correct and the watch is authentic.