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How to make a BMW dealer complaint

Updated February 21, 2017

BMW oversees the operations of independent dealers, offering a customer complaint department for dissatisfied customers. BMW car owners are responsible for alerting the BMW complaints department to create communication between corporate BMW and the specific dealer that is causing the issue. Making a formal written complaint and calling BMW helps lead to a solution to the problem.

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  1. Gather your vehicle information, such as the VIN, model and registration plate. Call the BMW dealer that you are experiencing problems with, and ask to speak to the manager. Give him your vehicle information, and tell him about your concerns. If the manager can resolve the issue, it will save you the effort of having to continue the complaint process.

  2. Email BMW in the UK through the main BMW website (see link in Resources section) if the dealer manager can't resolve your issue. Write a formal complaint, describing your concerns in the email, and provide your VIN, contact information and the name of the local dealer.

  3. Write a letter detailing the same information that was included in your email. Find the company's up-to-date postal address on its website, and send the letter to the address by registered post. This guarantees that BMW will receive a written form of your complaint, potentially resulting in a timely solution.

  4. Find the phone number for the complaint department on the BMW website. Call the number, and notify the complaint department that you have sent them a registered letter and email regarding an unresolved issue with your local dealer. Give specific details about the problem, and request that BMW contacts the dealer to rectify the situation.

  5. Follow up with BMW and your local dealer to make sure they are in contact with each other and are resolving your problem. Consider contacting your local trading standards department if BMW does not address and resolve your complaint.

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Things You'll Need

  • Vehicle identification number (VIN)

About the Author

Taylor DiVico

Taylor DiVico is a professional songwriter, content writer, fiction novelist and poet with more than 15 years of experience. DiVico holds a B.A. in philosophy from the University of Rhode Island and an M.S. from Syracuse University.

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