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How to Find a Seller on Amazon

Updated July 20, 2017

Amazon is the largest online retailer in the world. But not everything for sell on Amazon is being sold directly by Amazon. In addition to its own merchandise, Amazon allows individual merchants to set up accounts. Finding these individual sellers is just as easy as finding anything else on Amazon. Below are two sets of instructions, one for finding an Amazon seller when you have a specific merchant in mind and one for when you do not.

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  1. Navigate your web browser to

  2. Locate the search bar near the top of the screen, and enter the name of the merchant you are you are seeking.

  3. Click the orange "Go" button to the right of the search bar. If the merchant you are searching for has a storefront on, then its logo and a link to the storefront will appear directly below the search bar. If the logo does not appear, then that merchant does not have a storefront on

  4. Navigate your web browser to

  5. Find the search bar located near the top of the screen and enter the name of the product you want to purchase from an individual seller.

  6. Click the orange "Go" button directly to the right of the search bar. This will get you all the listings that matched your product.

  7. Beneath each listing are two blue links titled "New" and "Used." Click one of these links, depending on whether you are interested in purchasing a new or used product from an individual seller. This will get you a list of all the individual sellers on who are offering the product you selected.

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Things You'll Need

  • Internet connection

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