Cheryl Ursin, author of the article: "It's all about the buzz: Getting the most out of beer promotions," stated simply that "Beer companies, of course, want to sell more of their beer." A beer promotion encompasses a range of marketing and advertising tactics such as giving away free products or offering related items such as bottle openers, caps, key chains and t-shirts with the company logo. However, they can also be more creative and interactive.
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Since beer is a common refreshment present at parties and celebrations, it's a logical connection that beer companies and promoters can take advantage of certain holidays that are more strongly associated with the consumption of alcoholic beverages to advance their products. On St. Patrick's Day, you could offer tastings of all Irish beers, and during Oktoberfest, you could offer free tasting of all German beers. Or if you represent just American beers, you could dye your beer green during St. Patrick's Day and offer free tastings. Similarly during Oktoberfest, if you promote solely for American companies, you could offer a free German sausage with your beer.
Align your company with a popular men's magazine for a model search contest. According to the website boostmyproduct.com, Coors Light famously and effectively did this with Maxim magazine. Women arrived at local participating bars to have their picture taken in the hopes of being chosen to grace the cover of Maxim magazine. You can offer an initial free sample of the product you're promoting as well. In this scenario, the women gravitated toward the bars for the contest, and men gravitated toward the bars because of the attractive women present. And everyone consumed more beer.
According to the website drinkfocus.com, "Women currently acount for 25 per cent of beer consumption in the USA." This means that men consume 75% of beer produced in the United States. Hiring promotional female models to give away your products at bars, clubs and festivals is a simple way to get the attention of male consumers. Promotional models often wear fashionable, eye-catching outfits that have the brand logo on them. According to the website boostmyproduct.com, "Beverage Companies pay promotional models extremely well because they are able to communicate their brands' message in an sexy, entertaining way..."
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