What Are FMCG Brands?

Written by devon willis
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FMCG is an acronym for "fast moving consumer goods," a term that refers to goods sold through retail outlets. The FMCG industry is also referred to as the consumer packaged goods (CPG) industry. Consumables that consumers buy at regular intervals are classified as FMCG products. Examples of FMCG companies in the U.S. include Coca Cola, Nestle and Unilever. FMCG products are classified to include food, dairy, paper, plastic goods, beverages, household products and pharmaceuticals. For example, FMCG products in the beverages category include tea and coffee.

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In 1886, John Pemberton, a pharmacist in Atlanta, prepared a mixture, combined it with carbonated water, and sold it at 5 cents a glass. Frank Robinson, his assistant, gave the drink the name "Coca-Cola." As one of the largest U.S.FMCG companies, the drink is sold in over 200 countries globally. With more than 300 bottling partners around the world, the company sells approximately 1.7 billion servings a day of its 500-plus flavours.

Procter & Gamble

Procter & Gamble was established in Ohio in 1905, built from the business started by William Procter and James Gamble in 1837. The company markets its products in more than 180 countries around the world. Procter & Gamble has a long list of FMCG products marketed under brand names like Gillette, Olay, Hugo Boss, Pantene, Clairol, Max Factor, Old Spice, Wella and Head & Shoulders. These products include beauty care cosmetics, fragrances and hair care products. Home care products like Tide, Ariel, Bounce, Lenor and Mr. Clean also come under the Procter & Gamble umbrella.


The Colgate-Palmolive company is one of the leading FMCG companies in the U.S. It was founded in 1906 by William Colgate. The company went public in 1930, moving from soap and candle making, its original products, to major brands in oral care, home care and pet nutrition. Oral care brands of toothpaste and toothbrushes include Colgate, Elmex and Meridol. Personal care FMCG products include Palmolive, Softsoap and Protex.

Johnson & Johnson

Incorporated in the state of New Jersey in 1887, Johnson & Johnson is one of the largest FMCG brand names in the U.S. The company's operations are divided into three categories to include consumer products, pharmaceuticals and medical devices and diagnostics. The company is engaged in the research, development, manufacture and sale of a wide range of products related to health care and well being. Major products include Neutrogena, Aveeno, Balmex, Roc, Penatan and Piz Buin.

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