Brands of Pretzels

Updated April 17, 2017

The pretzel is one of the most popular snacks in America, right after crisps. Ever since the very first commercial pretzel bakery opened in Lancaster County, Pennsylvania, in 1861, more and more Americans have been turned on to the taste of a pretzel. The yearly sales of pretzels are in excess of £117 million.

Rold Gold

Rold Gold is one of the most popular brands of pretzels in America. Owned by the Frito-Lay company, Rold Gold is known for pretzels that are very tasty and genuine. Rold Gold bakes pretzels the old-fashioned way to ensure rich flavour. This brand makes 13 different kinds of pretzels, a couple of them being Classic Style Pretzel Thins and Cheddar Tiny Twists Pretzels.

Snyder's of Hanover

Snyder's of Hanover is the second-most popular pretzel brand in America, based on sales. The brand features several different kinds of pretzels and varieties, offering something for everyone. Snyder's of Hanover makes traditional pretzels like Olde Tyme Pretzels and Homestyle Pretzels. They also make more unconventional, pretzel-related products. The company makes Dipping Sticks and Pretzel Sticks, as well as Honey Mustard & Onion Nibblers and Garlic Bread Nibblers. The company creates products for health-conscious customers, too, such as its gluten-free Pretzel Sticks.


A company that makes a variety of snack foods, Utz makes pretzels that are baked in an old-world style. The Utz brand is known for allowing people to enjoy their pretzel snacks while still watching their weight. The brand offers pretzels that only feature 1 gram of fat in each serving. The selection of pretzels includes nuggets, stix, wheels, and rods. Utz features nine flavours of pretzels: Special Pretzels, Unsalted Specials, Extra Dark Specials, Thin Pretzels, Multi-grain Specials, Hard Pretzels, Country Stix, Nuggets, and Wheel Pretzels.


Bachman has been creating pretzels since 1884, so they have a lot of experience with producing satisfying taste. The process that this brand uses is highly involved, which is what creates the satisfying taste of Bachman products like their Twist Pretzels and Rolled Rods. Bachman first twists or rolls its pretzels in machines before flame-baking them inside of brick ovens. The result is that Bachman pretzels have a crispy bite that sets them apart from other brands. The brand also makes pretzels that are perfect for dipping, like their Pita Pretzel Squares.

Cite this Article A tool to create a citation to reference this article Cite this Article

About the Author

Herkermer Brisbane started writing professionally in 2004, working for Internet properties like Internet Brands. He studied English at Vancouver College.