Importance of communication in global business

Written by jared lewis
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Since the advent of the Internet, the world as a whole has increasingly moved toward becoming a global community. This has had tremendous implications for the business world as instantaneous communication across vast distances has transformed international business into a truly global phenomenon. The importance of communication in global business is evident in all aspects of how the world conducts business today.

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A Global Market

One of the most important implications of communications in global business is that is makes it possible to have a global market to sell your products. This cannot take place, however, without an adequate communications infrastructure that makes it possible for someone living in Kansas City, Missouri, to sell £32,500 worth of products to a willing consumer in Tokyo, Japan. It also makes marketing to people in other cultures possible through the use of communications technologies that automatically translate from one language to another.

Cutting Costs

Effective communication is essential to any business, and this is amplified on the global scale. Selling products in a global market can be expensive. This unnecessary expense can be eliminated by hiring competent professionals with demonstrated skills in writing. Because communication is what ties the various constituent opponents of a business together, having clear and effective communication is essential to keeping costs low by eliminating inefficiency due to poor communication.

Overcoming Cultural Barriers

Another way in which communication is necessary in global business is that it helps business professionals overcome cultural barriers that can potentially hinder business. Communication across international boundaries makes it possible to have ongoing business relationships with other companies or potential consumers by providing understanding of their world view and cultural characteristics. The Internet makes it possible for people of two different cultures to come together through mutual understanding and tolerance of each other's perspectives.


Global business has opened up numerous opportunities for those in the business world to network with other professionals all over the world. Without effective communication, the ability to establish working relationships with other business professionals becomes much more difficult. Effective communication and the ability to network with other like-minded professionals can be a source for continued success in the future. Without communications systems, however, none of this can even be possible.

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