How to Bring a Food Product to Market

Updated April 17, 2017

Bringing a food product to market can be a slightly overwhelming challenge that could take a year or more to accomplish. But once you know you have your first customer, it will all be worth the effort. It is important that you understand the market and government food regulations as well as your product in order for it to be introduced for public consumption. However, as long as your food product has benefits that are clear to the consumer base and is unique, you should not have a difficult time bringing your food item to market.

Make a timetable of specific goals that includes the date by which you would like to meet those goals. Make note of how much time and money this venture will take. Ensure that you are able to take on this endeavour before starting.

Do a competitive analysis of what is already out there in terms of your food product. This entails researching similar food products, including how they are marketed and advertised. If your food product is not unique, it will probably have a difficult time selling.

Ensure that your food product meets all state and city regulations for commercial selling and handling. Ensure that your food product has a long enough shelf life, and that it is marked with the expiration date.

Rent a commercial kitchen to begin to mass produce your food product. Hire enough staff to produce as much of your food product as you feel you will need. Depending on the scale of your business, this could be quite small or very large.

Put thought and time into designing the packaging of your food product. Much of what makes people choose a certain product is its aesthetic appeal. Once you have created the packaging for the product, ensure that you adequately market the product so that people can easily recognise it in the store and know what it is when they see it.

Hire a broker to help you enter large national chains if you would like to sell your product on a larger scale. If you are trying to sell your food product to smaller, local businesses, approach them yourself and give them a sample of your product to try themselves, as well as offering samples for customers in the store.

Allow 6 to 9 months of the product being on the shelf to determine whether the product will be successful in the long run.


Get help from your state's agricultural university or food science program. Ask them about community outreach programs that may have additional resources on how to bring a food product to market.

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About the Author

Kathryn Stanley is a professional writer for various websites, covering fashion, science, the environment, food and baking, crafts and the arts. She studies psychology and creative writing at the University of Maryland at College Park.