The need for etiquette and protocol consulting is still relevant in the 21st century. Etiquette training is not just about using the right fork at the dinner table. Etiquette training can cover communication behaviours in the workplace, body language during an interview, appropriate introductions at a networking event or training young people how to conduct themselves in different settings. An etiquette consulting business can serve business professionals, college students, young adults, organisations and associations. To become an etiquette consultant you will need to hone your skills and market yourself to the proper clientele.
- Skill level:
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Enrol in an online certification program or in-person training seminar to become a certified protocol or etiquette consultant. Becoming a certified etiquette or protocol consult tells potential clients that you are serious about your profession and are providing them the best information on the subject. Certification programs cover topics like business etiquette, dinning, communication techniques, international protocol, operational protocol and running an etiquette consulting business.
Determine your target market and the services you'll provide. Decide what type of clientele you are interested in serving, such as business professionals, college students or youth groups. Then list which services would be appropriate for the group and determine your delivery methods, like one-on-one or group trainings. Base your price on the service you'll provide, the delivery method and material and location costs.
Develop your curriculum and presentations. Based on the services you have selected, develop your program syllabus/agendas, presentation notes and/or presentation slides, and hand out materials. Rehearse how your presentation will flow and ensure you cover all the important information. Determine how you'll tailor your presentation for one-on-one sessions, if this is a service you'll provide.
Market your service to your target market. Provide a free class for organisations, human resource professionals or college students to showcase your consultation skills. During this class offer your business card and/or brochure to contact you for additional consultation services. Create a website and utilise social media marketing techniques to share tips and meet potential clients.
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