A lobbying group, also known as an advocacy group, is composed of individuals who unite under a common interest to try to change things like laws, business practices or problems of society. These groups gather attention by posting flyers, taking out ads in newspapers or online, attending governing body meetings and staging protests. There is strength in numbers, so it is advantageous to have a large lobbying group and an even larger audience.
Decide on the issue your group will be lobbying for or against and research all you can on your group's issue. You don't want to be caught off guard if a prospective member asks a question. You need to be authoritative.
Start a website, online discussion forum or social networking page about your group and its issue. You need to find a group of like-minded individuals to strengthen your cause and give it a larger voice. You should also arrange an in-person meeting schedule with your local participants.
Establish a bank account for your group. This will prove especially useful if your group is going to be accepting donations. Group members can be provided with a monthly cash flow summary so they know how the contributions are being allocated.
Advertise your cause. You need to get the word out about the issue that needs reform or representation. Place ads in newspapers and online, and post flyers to get your message heard and seen by other people that can help your lobbying group. Issue reform can happen with persistence, dedication and concerted effort.
Direct your lobbying efforts to the proper audience. For example, if your issue applies locally, you should start with local politicians and work your way up to the national level.
Tips and warnings
- Direct your lobbying efforts to the proper audience. For example, if your issue applies locally, you should start with local politicians and work your way up to the national level.