How to own a personal training studio

Written by sarah lynn
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How to own a personal training studio
A personal training studio is a dream for many trainers. (couple working out image by Mat Hayward from

Personal training can be a lucrative business, especially when you own your own studio. Many fitness enthusiasts will pay anywhere from £32-$100 per hour for personal training sessions. Unfortunately, most personal training studios fail within the first two years of business because of poor planning. Like most successful businesses, personal training studios can attribute their success to proper preparation and analysis of all aspects before making a commitment.

Skill level:

Things you need

  • Business plan
  • Organised finances

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  1. 1

    Create a plan. Before you rent a space, purchase equipment, and hire trainers, you'll need to create a realistic plan of what you want out of your studio. After all, it's much easier to correct a mistake on paper than one that has already been made. Create a plan that takes into consideration market size, competition, equipment, insurance, time commitment, marketing, advertising, and financing. Depending on the space you rent, you may also have to budget for water, electric, and janitorial maintenance.

  2. 2

    Sign a lease to a studio. When looking at potential properties, take into consideration the needs of your business. Make sure your studio has ample open space for training. Some other things you may want to consider when finding the right property are location, running water, proper ventilation, and ease of maintenance. For example, a carpeted space might not be the best choice for a place where trainees will be sweating on a daily basis as it yields problems with cleanliness.

  3. 3

    Hire trainers. Before you purchase equipment, you'll need to gauge how many employees you'll need to keep your business running. Keep in mind that your greatest tools are your staff. A good training foundation will keep your business growing, not the quality of your equipment.

  4. 4

    Purchase your training equipment. Keep in mind that maintenance on a piece of exercise equipment can be costly, so consider buying equipment that offers a warranty or requires little maintenance. Don't over-purchase equipment. Buy only the essentials and remember that you can always add more equipment with time.

  5. 5

    Market your studio. Decide on a marketing strategy that will best promote your business. If your studio is easily accessible by public transportation, consider an advertisement in the centre of transport that many will see. T-shirts, buttons, and hats are also a good way to market your business. The best advertisement is a walking, breathing one because the best testimony stems from personal experience.

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