The only way to get a show or a segment on a live radio program is to first write a proposal. Most stations are looking for new writers, producers and hosts, as keeping listeners engaged and advertisers happy helps them make their money. The creative individuals hired are in charge of creating the programming and content, which is then appraised for commercial value. Depending on the number of listeners and excitement level of sponsors, radio stations can charge money for playing commercials during your segment and receive compensation, which then is used for overhead and payroll.
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Write down the idea of the program. Although your description doesn't have to be lengthy, take the time to really think your idea through. Let the station know what excites other people when you tell them about your show. What is the show's stance towards its content? Are you making fun of it, or is it serious? Are you aiming to be informative, entertaining or merely to debate both sides of the issue? Describe the perfect listener, how long the show or segment will be, how often you want to play it, and why it is perfect for the desired radio station.
Create your own biography, so that the radio director can learn about you and your accomplishments. Think of this as a cover letter and resume in one. Do not forget to mention your contact information and how you are planning to help market the show. Plans for outlets such as social media promotion can get you to the front of the line, if expressed well.
Sell your idea to the radio network. Let them know about the originality of the show, how it can make them a lot of money and why they should choose it. Keep in mind that most station owners do not like taking risks, and even though it might not make sense, they often want something that is original but is also very close to their number one radio show. You will have to do a bit of research to find out what that show is. You might be able to e-mail or call them and ask some of these questions. Be polite, keep it brief and let them know why you are interested, and most of the time they will be happy to give you the information you need. Alternatively, visit the station's website, if it has one.
Proofread the final draft and let a few of your friends or colleagues do the same. Use their input to make your show proposal as brief and enticing to the radio director as possible.
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