How to become a visual merchandiser for Forever 21

Written by todd bowerman
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How to become a visual merchandiser for Forever 21
Visual merchandising for a fashion retailer like Forever 21 requires attention to detail and a sense of style. (Sky View/Photodisc/Getty Images)

Visual merchandising is a critical aspect of any retail store. The visual merchandiser is responsible for dressing mannequins as well as store layout, display designs, traffic patterns and a wide variety of other tasks. Working as a visual merchandiser for Forever 21 involves creating window displays that maintain Forever 21's brand identity and ensuring the store's displays are pleasing to customers. You will also perform regular sales associate tasks depending on the needs of the business.

Skill level:


  1. 1

    Study the core themes of fashion and design. Visual merchandisers are expected to have a firm grasp of colour wheels, pattern interaction, fabric and texture. If you cannot put together an outfit that showcases an understanding of current trends and motivates customers to buy, you cannot work as a visual merchandiser.

  2. 2

    Learn the basics of retail store layouts. These include controlling customer traffic, managing store aesthetics and drawing and interpreting floor plans. You will also need a simple understanding of safety and fire regulations. You can learn these concepts by working in retail stores as well as attending a university or community college that offers a visual merchandising curriculum. An internship with a local store is another way to familiarise yourself with the basics.

  3. 3

    Work for two years as a visual merchandiser for another retail store. Two years of experience is required for all new visual merchandisers; however, hands-on experience may not be necessary if you have studied fashion design in college or have other unique skills.

  4. 4

    Work as a regular sales associate at Forever 21 if you do not have the experience required to be a visual merchandiser. Visit a nearby Forever 21 location to fill out an application in person, or use its online job search tool to submit your resume. Some Forever 21 stores have also been known to hold job fairs in preparation for busy seasons or new location openings.

  5. 5

    Build your knowledge of fashion, retail and Forever 21's branding strategies while you work as a sales associate. If you do not have experience, you can work your way up at Forever 21. Communicate to your manager your desire to work as a visual merchandiser.

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