How to sell overstock merchandise

Written by marge burkell
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How to sell overstock merchandise
Sell overstock merchandise without ever touching a box. (carrying packages image by Alexander Ivanov from

We live in a world that deals in excess. While we have much, there is always a demand for more, and many times manufacturers overproduce when fulfilling demand. In that case, they have leftover, overstock products that they need to liquidate. Overstock companies welcome the help of online marketers that assist them in liquidating their stock. Today, online marketing makes it easier than ever for individuals to sell overstock merchandise to a wide audience, without ever lifting a product or leaving home.

Skill level:

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Things you need

  • Website
  • Domain
  • Web hosting
  • Affiliate accounts

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  1. 1

    Decide on what type of merchandise you would like to sell and research to be sure there are enough affiliate programs that can fill your orders. You become an affiliate marketer by submitting an online form. Affiliate marketing is an Internet program in which the supply company rewards its affiliates for each customer they bring it that results in a sale.

  2. 2

    Initiate a Google search, typing in "overstock merchandise affiliate" to generate a list of overstock merchandise possibilities. If you want to narrow the search, enter your "keyword," replacing it with the type of product you want to represent, like "mattress" or "vitamins," so that you find only affiliate programs that specialise or carry your desired products. You can also use companies such as Commission Junction or Amazon to find multiple companies that have affiliate programs tailored to the type of merchandise you want to market.

  3. 3

    Select and buy a domain name for a website at a domain registration online company site. Be sure that your keyword is included in the name of your website, like "" This helps in your search engine ranking. If the .com is taken, buy the .net or .org version. Select a company that both registers domains and hosts websites--it makes the process less complicated and puts everything under one roof.

  4. 4

    Configure a website for the type of advertising you prefer. Blogs are very popular and allow you to review or comment on the various products you are selling, while still running ads. Once you familiarise yourself with the set-up of the site, you are ready to start marketing the overstock merchandise.

  5. 5

    Apply to overstock merchandise companies you uncovered in Step 2. Fill out their online forms, supplying them with all required information, including the domain name of your website, and submit. Some approvals are immediate and some take up to a week, but they will all notify you, usually via your supplied e-mail, of whether they accepted your application.

  6. 6

    Check your e-mail for notification receipts, including your "Junk Mail" file, in case your mail program sees the sending address as spam. In your acceptance e-mail, you will find links for the company's ads and links. This is an important e-mail; file for future reference.

  7. 7

    Follow the links from the acceptance e-mail to find the many choices of ads you can run on your website to market the overstock merchandise this company stocks. Be sure to pick sizes that will fit the format of your site. Each affiliate has a distinct, individual affiliate number included in each link or ad HTML. When you embed that ad onto your website, using the supplied code, every time one of your readers clicks on it, it takes him to the supplier's website. The overstock company can immediately identify who sent the visitor by your unique number.

    Embed ads into your site. You can run as many ads as you prefer, from this or a combination of overstock companies.

  8. 8

    Collect payment from the overstock companies. This is simple because they do all the work. They track every order for you, and when you reach your minimum amount, they automatically pay you. Most companies use checks, bank transfer and PayPal to pay commissions, although a few will allow you to accept your money through Western Union.

Tips and warnings

  • Be sure to read all affiliate contracts before signing, and stay in good standing by following all rules and regulations set forth by the overstock companies.

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