The general public is waking up to the idea that there is no such thing as a "healthy tan," however the tanned look remains ingrained in the social consciousness as attractive, undoubtedly encouraged by television, celebrities and fashion icons. For this reason, people are seeking artificial alternatives to sunbathing and the spray-tanning method has proved to be time and cost effective, while still providing desirable results. With the right planning and professional attitude, you can see profit from operating a mobile spray tanning business.
- Skill level:
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Things you need
- Spray-tan equipment
- Mobile salon
- Business cards
Gain industry experience by working for spray tanning salons. Jump right into the action by offering your help in return for knowledge and experience rather than payment.
Research business location opportunities. Your target market will most often be found frequenting gymnasiums, hotels and beauty salons. Maximise profits, by ensuring your business locations have a high level or potential client traffic. Holiday destinations see customers coming and going on a regular basis, and are a good example of high potential client numbers.
Register your business with the IRS. If you are the company's sole employee, you may register as a sole proprietor. If you decide to grow your mobile spray tanning business, you may take on employees and register your company as a corporation. With more people on your team you can cover a larger area and establish your business identity.
Purchase your spray tanning equipment. There are a few dealers (see resources) that provide a complete mobile spray tanning business package, including airbrush, compressor, hair and eye protection, tanning solution and gloves.
Register a merchant account with your bank so you can accept credit card payments in your mobile salon. In some states, you may need to register your cash register with the tax office so research this as well.
Promote your business with a professional website. If you lack the skills to design it yourself, you can outsource a professional website designer with a service like Elance (see resources). You can also advertise in local newspapers, Google Maps, the Yellow Pages, local notice boards and national fashion/beauty magazines.
Give customers your business card after they have received your spray-tanning service. Maintain your business presence by collecting customers' contact details such as e-mail addresses and consider releasing monthly newsletters with an automated e-mail delivery system.
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